How do you become an established competitor in your specific sector? What do you need to do to differentiate yourself from your competitors? Especially in a niche like plumbing, where there is a lot of competitors, it is imperative to differentiate yourself in such a way that it will be a no brainer for new clients to make use of your services instead of that of your competitors.
When looking at marketing channels to get your brand out there, you must ask yourself which channel will give me the best return on investment. When talking to Anton van Kampen, owner of Anton Plumbing Services, you can clearly see that he has done his homework on marketing channel options.
“We don't like to waste money. We want to make sure that our marketing budget is working for us. We have investigated newspaper ads, billboards, radio ads, pamphlet distribution, advertising in local magazines, etc. However, we have found that the online marketing channels at our disposal, will be the best channels to use to measure our marketing success”, says Anton van Kampen.
'Plumbers Near Me' is a Main Keyword
Anton’s Plumbing Services had the help of Leadpro to assist them in their online research. They have discovered that keywords like ‘plumbers near me’ or ‘plumber near me’ or ‘plumber durbanville’ are high in demand and that a lot of people type these online search phrases into the search bar in order to find plumbers in their local areas.
Anton wanted to make sure that people who are looking for these search phrases would find his online assets. That is why he got help to build his new website (plumberindurbanville.co.za), and also created a Google my business listing called Anton’s Plumbing Services. In addition to this Anton also added his business profile to various local, national, and international directories.
When talking to Anton you can see that he is hungry for business. “We decided on this strategy because we know we can get quick results. That is why we are going to run online pay per click advertisements that should start showing a profit within a week or two. Obviously, we have to cover our operational expenses but after that we will start to rank our website and GMB asset organically as well.”
Plumber Durbanville Goals
These guys have big goals. They want to become the number one recommended plumber in Durbanville within 12 months. They have already started to expand their fleet and their brand is visible in the local Durbanville area.
Anton's team is very skilled, and you can see that they are professional plumbers. The team has a lot of experience and they seem to have a good work ethic. Their turn around times are fast. When local clientele is looking for plumbers in Durbanville and cannot get hold of them then they will lose that business. That is why Anton established a dedicated call answering service to make sure that all incoming calls are not wasted. In 95% of the cases Anton and his team would be able to assist client requests on the same day. If their schedule is too busy, they will do their utmost best to assist that client within a 24-hour period.
When talking to this Durbanville based plumbing company it became clear that they have systems in place to accommodate the growth they expect to see in the next 12 months. If you live in the Durbanville or surrounding areas and have a plumbing need, make sure to give these guys a call. They mean business.
